Enalysis
Survey Services
Newsletter
Volume 1, Issue 1                                        1-22-09

    Association Professionals Voice Concerns about Survey Services

    “Surveys.  Everybody has done them.  However, most Association Executives are disappointed in them.  
    For many association executives, the survey results do not live up to their expectations.  What is the
    difference between a valuable survey and an exercise in gathering data?  Objectivity.  Objectivity in
    asking the right questions, and objectively interpreting the results, removed from volunteer and, yes,
    staff bias.”

    Karen Fulton, CAE
    San Diego Association of REALTORS®
    September 2008

    “Unfortunately, too many Association Executives are experiencing the frustration of trying to work with
    confusing survey results or, even worse, find that they have based their planning on poor data.”

    Sara Cameron May
    Cameron May Group
    April 2008
    Association
    Executive
    Survey
    Concerns

  • Cost
  • Objectivity
  • Response rates
  • Statistical
    confidence in the
    results
  • Lack of In-House
    expertise
  • Confidentiality


    The Enalysis Survey Services Answer

    ESS answers all Association survey needs with   commitment, professionalism
    and a dedication to excellence.  ESS is an independent survey service firm
    dedicated to high-quality survey services providing reliable, valid results at a
    reasonable cost for the association client.

    ESS offers innovative survey service design, methodologically sound
    procedures, careful supervision of data collection, sophisticated data analysis
    and clear, insightful, and engaging reports.  ESS conducts survey services by
    fax, telephone, personal interview, and mail.  
Volume 1, Issue 1                                        1-22-09
Client-Type-Service
Avg.
Response
Rate
Avg. Cost
Avg. Cost per
Response
Avg. Cost per
Question
Avg. Cost per
Sample
Associations-ESS
16.88%
$876.05
$8.39
$43.08
$2.00
Associations-
Average Survey Firm
11.00%
$3,804.58
$30.00
$48.36
$40.00
ESS compared to the average Survey Firm:
Resources
    Ethical Considerations of Using Email Surveys.pdf
    How to Conduct Association Member Survey.pdf
    Introduction to Survey Research.pdf
    Misuses of Statistics.pdf
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